Rip Curl Business Plan Essay examples - 2862 Words

BUSINESS STUDIES - RIP CURL BUSINESS REPORT SYNOPSIS Rip Curl have been operating in Australia since 1969 dealing in surfing products and accessories. Over the years consumer tastes have constantly changed and other surfing brands have moved into the market forcing Rip Curl to diversify their products and marketing strategies to remain one of Australia’s most successful businesses BUSINESS STRUCTURE Situational analysis Rip curl was born in 1969 when Brian Singer and Doug Warbick started a partnership with their personal savings of $500. This was a business to make surfboards and was set up in their backyard shed at Torquay in Victoria. Before long Rip curl had expanded from selling in surfing stores across Victoria to selling†¦show more content†¦Rip Curl is no different and has different objectives in the areas of finance, social and personal goals. Social Goals Social goals are goals that benefit the wider community. Rip Curl believe social goals relate strongly in maintaining relationships. This includes maintaining a strong relationship with customers and the surfing community and also with suppliers ensuring that a high quality product can be made. Also improving relationships within the workplace in relation to the management staff helping out the factory workers so there is not a great deal of separation within the workplace. Personal Goals Personal Goals refer to goals that may not have anything to do with financial profit or the wider community but still relate to the operating of a business. Different staff within Rip Curl have such goals and they can include anything from meeting a deadline to gaining a promotion. Financial Goals Financial goals are goals that relate to the net profit of the business and market share. Rip Curls financial goals are of course to overturn a profit and be able to cover there operating costs. Because of their large-scale operations they achieve these goals pretty easily. One of Rip curls past financial goals was to expand their business. They have done that and now operate on an international level. Rip curl don’t see the main reason for their business is to make money. They believe if that ifShow MoreRelatedEssay on Billabong Analysis2133 Words   |  9 Pagesfactor 11 References 12 1. Company Profile - Billabong International Ltd 1.1 - Overview of Billabong Billabong International Limited is an Australian based clothing company that established its business in 1980’s and expanded internationally through its franchises and acquisitions. The business is engaged in the marketing, distribution, wholesaling and retailing of apparel, eyewear, accessories, wetsuits and hard goods in the boardsports sector under the Billabong, Element, Von Zipper, HonoluaRead MoreBillabong Marketing Plan Essay4343 Words   |  18 Pages[pic] Billabong International Ltd. 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