Marketing Structure Of Marketing Structures - 1016 Words

There are many key structures to marketing. These marketing structures are used by many major corporations and at times are taken advantage. I will be discussing four of these market structures, which are perfect competition, monopolistic competition, oligopoly, and monopoly. Understanding these marketing structures and making it work for a company to grow also produce for their customers. Perfect competition out of the four marketing structures is generally the best for equal customer and supplier relationships. Perfect competitive market speaking in a hypothetical market is where completion is at its greatest possible level. For a society and for consumers the best possible outcomes could be produced. Perfect completion is a structure†¦show more content†¦The firm is better off by producing, and not shutting down. When the market price is higher than the minimum average value cost, minimum revenue and minimum cost should be compared to find out the optimal level of output.The entry and exit are the only long run adjustments to consider. The firms in this industry have identical cost curves. The industry is in a constant cost to the scales. In long run, if economic profits are earned, firms enter the industry, which increases the market supply, causing the product price to go down. Until zero economic profits are earned, then the supply will be steady. If los ses are incurred in the short run, firms will leave the industry, which decreases the market supply, causing the product price to rise until losses disappear. Monopolistic you can say â€Å"in reality, the closest to perfect competition is monopolistic competition where part of productive and allocative inefficiency is traded for variety and product differentiation† (Papatheodorou, 2006, pg.224). In a monopolistic competition is firm where a market situation with a relatively large number of sellers offering similar but not identical products. Certain examples of monopolistic competition are fast food companies. Another example of monopolistic competition is clothing stores. For a lot of firms each has a small percentage of the total market.Differentiated products are a variety of the product makes monopolisticShow MoreRelatedThe Current Marketing Structure Of A Company1188 Words   |  5 Pagesthoughtful analysis of the current marketing structure of a company, its position and its future marketing strategy. The aims and objectives are as follows: 1. To look at one product of a company by sensible recommendation of product positioning, targeting and relevant marketing segmentation bases. 2. To describe different strategy the company can used to compete in the marketplace by using Ansoff’s growth matrix. 3. To discuss how 7Ps can be used for company overall marketing plan 4. And to describe theRead MoreMarketing Structure and Pricing Decisions5312 Words   |  22 PagesMARKET STRUCTURE AND PRICING DECISIONS BY ONIKOYI O. OLUWATOBI M.sc. Marketing A Presentation submitted to the department of business Administration and marketing Management and Social Sciences. In partial Fulfilment on ECONS 801 (MANAGERIAL ECONOMICS) Taught by Associate Prof. Didia P. O November, 2011 Introduction In order to maximize profits or shareholder wealth, managers must use the information that they have relating to demand and costs in order to determine strategy regarding priceRead MoreMarketing Plan Structure Acc to Jobber1628 Words   |  7 PagesMarketing Plan Contents Introduction: Using the Marketing Planning Framework 1. Terms of Reference 2. Executive Summary 3. Business Mission 4. External Marketing Audit Macroenvironment The Market Competition 5. 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Executive Summary Business Overview Market Analysis Macro Environment Entry Strategy Marketing Strategy SWOT Analysis Market Research Competitor Analysis Business Ownership, Management Structure and Staffing Financials required Operational matters Legal Compliance 2. Business Overview What this business will do, its products and services, the industry it is in, when, where and how business will be delivered NannyMatch is an on-call or short-term babysitting service, which matches specificallyRead MoreMarketing Industry : An Essential Part Of Any Business Structure Essay2010 Words   |  9 PagesThe Marketing Industry Marketing is an essential part of any business structure. It’s how you get your product known by the consumer and without marketing you cannot make any sales and sales are the main goal of any business no matter what type, even if it’s a non profit charitable organization you still need people to buy into your cause so they can donate. Marketing in a simple way to put it is how, where, and why companies advertise their product. I will be focusing mainly on the AdvertisingRead MoreThe Logical Structure of the Service-Dominant (S-D) Logic of Marketing7412 Words   |  30 PagesMarketing Theory http://mtq.sagepub.com/ The logical structure of the service-dominant logic of marketing John Williams Marketing Theory 2012 12: 471 DOI: 10.1177/1470593112457745 The online version of this article can be found at: http://mtq.sagepub.com/content/12/4/471 Published by: http://www.sagepublications.com Additional services and information for Marketing Theory can be found at: Email Alerts: http://mtq.sagepub.com/cgi/alerts Subscriptions: http://mtq.sagepub.com/subscriptions Read MoreThe Primary Market Structures And Marketing Efforts, And The Principal Agent Problem1788 Words   |  8 PagesSummary This report looks at the four primary market structures, with a focus on two. Within each of these two market structures, this report will examine an industry, summarizing industry operations and characteristics, advertising and marketing efforts, and the principal-agent problem. Market Structures There are four basic market structures, each determined by the number of firms in the market and the dynamics of competition. They are perfect competition, monopoly, oligopoly, and monopolisticRead MoreDeveloping A Sustainable Marketing And Human Resource Structure For A Well Established Childcare Centre1862 Words   |  8 PagesDescription of the Project Proposal The project requirement as I understand is to develop a sustainable marketing and human resource structure for a well-established Childcare centre that caters for local families with pre-school aged children in the surrounding suburbs and Swinburne University community. This structure must have a low financial budget and also cater for further expansion in the future. The client has indicated that they are actively seeking to advertise and raise the view ofRead MoreA New Framework For Marketing Performance1018 Words   |  5 Pagesframework for marketing performance is to simply apply the methodology and compare the way the results correlate with organizational and operational performance outcomes. Innovations. Katsikeas et al. (2016) explain that one day marketing could possibly â€Å"become irrelevant as both an academic discipline and a functional area within firms if it is viewed as being ‘soft’ and unable to demonstrate linkages with valuable performance outcomes† (p. 12). It is imperative for the existence of marketing that an

Rip Curl Business Plan Essay examples - 2862 Words

BUSINESS STUDIES - RIP CURL BUSINESS REPORT SYNOPSIS Rip Curl have been operating in Australia since 1969 dealing in surfing products and accessories. Over the years consumer tastes have constantly changed and other surfing brands have moved into the market forcing Rip Curl to diversify their products and marketing strategies to remain one of Australia’s most successful businesses BUSINESS STRUCTURE Situational analysis Rip curl was born in 1969 when Brian Singer and Doug Warbick started a partnership with their personal savings of $500. This was a business to make surfboards and was set up in their backyard shed at Torquay in Victoria. Before long Rip curl had expanded from selling in surfing stores across Victoria to selling†¦show more content†¦Rip Curl is no different and has different objectives in the areas of finance, social and personal goals. Social Goals Social goals are goals that benefit the wider community. Rip Curl believe social goals relate strongly in maintaining relationships. This includes maintaining a strong relationship with customers and the surfing community and also with suppliers ensuring that a high quality product can be made. Also improving relationships within the workplace in relation to the management staff helping out the factory workers so there is not a great deal of separation within the workplace. Personal Goals Personal Goals refer to goals that may not have anything to do with financial profit or the wider community but still relate to the operating of a business. Different staff within Rip Curl have such goals and they can include anything from meeting a deadline to gaining a promotion. Financial Goals Financial goals are goals that relate to the net profit of the business and market share. Rip Curls financial goals are of course to overturn a profit and be able to cover there operating costs. Because of their large-scale operations they achieve these goals pretty easily. One of Rip curls past financial goals was to expand their business. They have done that and now operate on an international level. Rip curl don’t see the main reason for their business is to make money. They believe if that ifShow MoreRelatedEssay on Billabong Analysis2133 Words   |  9 Pagesfactor 11 References 12 1. Company Profile - Billabong International Ltd 1.1 - Overview of Billabong Billabong International Limited is an Australian based clothing company that established its business in 1980’s and expanded internationally through its franchises and acquisitions. The business is engaged in the marketing, distribution, wholesaling and retailing of apparel, eyewear, accessories, wetsuits and hard goods in the boardsports sector under the Billabong, Element, Von Zipper, HonoluaRead MoreBillabong Marketing Plan Essay4343 Words   |  18 Pages[pic] Billabong International Ltd. Company Marketing plan By (James) Company History Billabong is a holding company for an Australian brand of surf wear and extreme sports apparel. The company was established by Gordon and Rena Merchant in Burleigh Heads on the Gold Coast, Queensland in 1973 and expanded overseas into Japan, the USA and Europe through licensing agreements with third parties. Billabong sources its products from manufacturers before attaching their specificRead MoreBillabong Case Study10465 Words   |  42 Pagesprogramme for Billabong availability of cheaper wetsuits and boardshorts. It would allow customers to alternatives recycle their used ones in exchange for a discount on their next purchase. Billabong could adopt a green approach from business practices to the design of the physical retail outlets. These solutions would motivate environmentally conscious consumers to purchase their products even if it is more expensive than casual wear alternatives. Scenario 4 TransformationalRead MoreChapter One â€Å"There’s a lot more than what they’re telling you,† The cat said in a rough voice,2600 Words   |  11 Pagesmain hallway, but it wasn’t quite hidden enough for me to stand where I was without being seen. I swallowed slightly, and looked back towards the cat. â€Å"I’ll see if I can ferret out this demon before it strikes again. We can’t afford to have a real rip here.† For a moment he sat on the stair, almost red eyes locked on mine, and then he stood, tail lifting as he turned his back to me and almost pranced up the stairs. â€Å"Yes, Lord Lucius.† He replied just before his ink black fur dissolved into the shadowRead MoreMid Sem Paper4114 Words   |  17 PagesDirector 2 Leon was appointed to the Board on 1 July 2006. Leon was previously the Chief Executive Officer and Managing Director of the Company Q between 1993 and March 2001. 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American Slavery Free Essays

Political Points of View: American Slavery In the autobiography, The Narrative of the Life of Frederick Douglass, writes of the Incident when he defends himself against the cruel Mr. Covey. Harriet A. We will write a custom essay sample on American Slavery or any similar topic only for you Order Now Jacobs also writes in her autobiography, Incidents in the Life of a Slave Girl, of the time she decides to escape from her owners. Spirituals were extremely emotional songs that were often sung by American slaves. Harriet Tubman, a famous â€Å"conductor† or guide that helped free slaves, was interviewed and her stories were published of what she s an abolitionist went through. One similarity they all have is after being pushed too far, they resist against their suppressors. Douglas’s way of resisting injustice was defending himself against Mr. Covey. Mr. Covey was a cruel man that Douglass was loan out too. â€Å"l resolved to fight. † what was Douglass determined as he equally hurt Mr. Covey who had beat him previously day after day. I believe Frederick Douglass did the right thing even though extremely risky. Harriet A. Jacobs also resisted injustice by escaping her owner, Mr. Flint, and oing to hide at relatives or friends houses, but close enough to keep an eye on her children. â€Å"l groped my way tothe road.. † a quote Jacobs wrote in her autobiography of when she escaped. Even though though risky, Jacobs escaped to try and keep her children safe. knowing that If she took them with her they would give them away or they wouldn’t be touched by Mr. Flint since he believed she would return for them. Both went to hardships but found ways and the strength to rise up. Harriet Tubman created the underground railroad. which allowed many salves to scape to the free states. Tubman ,herself a former slave, was the most wanted fugitive of the era and although knowing the dangers still continued leading the underground railroad. Tubman tried to get her brothers to Join her to freedom but they refused. However, she didnt let that stop her. â€Å"She walked off alone, following the guidance of the brooks which she observed to run North. † Many American slaves were also known to sing spirituals. Spirituals tended to have codes, or expressed on how Americans slaves really felt about slavery. Spirituals were â€Å"moving and intensely emotional songs. In a sense I feel spirituals created a sad, depressing atmosphere, since many songs were sung that way. However, many were Spirituals were extremely helpful to Tubman and others to become free. Many American slaves were too afraid to rise up, but a few did. How to cite American Slavery, Papers

Desert and Animals free essay sample

An Ecosystem is a biodiversity community where biotic and abiotic elements inhabit the same environment. There are many types of ecosystems located throughout the world and one of which is known as the Gobi desert. The Gobi is a large desert region that scales from 500,000 square miles and spans across two countries (China and southern Mongolia) covering parts of northern and northwestern China. Like all deserts, the Gobi desert is a cold biome desert that consists of a vast array of animals and plants that have adapted to the harsh conditions. Abiotic factors of an organism are parts of the ecosystem that are not alive. These can be core elements, which the entire structure of the ecosystem depends on. Whatever life exists in an ecosystem must learn to adapt and survive the abiotic factors of the certain ecosystem. Abiotic factors within the desert environment include temperature, climate, soil, and rainfall. The abiotic features all help towards making up the desert. The temperature in the Gobi desert has been known to shift 60 degrees in a matter of hours. The weather can go down to minus -40 degrees during in the winter and as hot as 122 degrees during the summer. Although the desert only receives an average of 7.6 inches of rainfall per year, and northerly position on the globe, its not unheard-of to see frost or even snow atop the dunes occasionally. However, the Gobi receives most of its moisture during the winter. The Siberian Winter can cause problems in the Gobi desert, with high winds and low temperatures creating icy sandstorms or even snowstorms. High winds gather the snow from the steppes, distributing it over the dunes during the winter months. Because most of the desert is actually rock rather than sand, however, even this extra moisture has little effect on the regions ecosystem. These high winds are also the major cause of the temperature extremes common to the Gobi. Both cold and hot air are swept across the desert unhindered. The environment of the Gobi can be harsh and unforgiving. Biotic factors of an organism are parts of an ecosystem that are alive. These are living things that shape an ecosystem. Each biotic factor needs energy to do work and food for a proper growth. Although deserts receive around 7. 6 inches of rain per year, it is home to well over 2000 mammals consisting of snow leopards, Gobi bears, Jerboas, Camels, Wolves, Ox’s, Hawks and also humans and approximately over 400 species of plants. Each and everyone of these entities play a role in the survival of the desert. The biotic factors affect everything that happens in the desert, they determine the food webs, food chains, the producers and the consumers. The biotic features can bring beauty into the environment but also at the same time can be deadly and dangerous. In the desert there are many non-living (abiotic) and living (biotic) organisms that interact with one another. There are 5 main types of relationships which consist of mutualism/symbiosis, commensalism, parasitism, competition, and neutralism. Many organisms do not live on their own but interact with other organisms. Some of these interactions benefit both organisms whilst other interactions benefit one organism but harming the other. Mutualism or Symbiosis is when both species that cooperate with each other are benefited from their relationship. Symbiosis can occur in various ways, this all depends on the types of species and their ability to cooperate with the surrounding area. An example of Mutualism is when the Phainopepia bird feeds on the mistletoe berries and leaves the undigested seeds of the berries in the surroundings through their droppings. This way the mistletoe plant provides food to the Phainopepia whilst the Phainopepia helps the plant grow in there surroundings. Commensalism is when only one of the species is benefited from the interaction between the two and the other species is neither harmed nor in danger. An example of this would be when a cactus wren builds its nest in a cholla cactus. While this is beneficial for the birds as it helps keep its young ones safe from predators as well keeping the cacti species unharmed. Parasitism is when one of the two organisms involved in the interaction  benefits at the cost of the other. In other cases, the organism which benefits from the interaction is known as the ‘parasite’ whilst the one which has to bear the force of the interaction is known as the ‘host’. An example of parasitism in the desert is between the praying mantis and wasp. In their interaction, the wasp lays its eggs in the egg cases laid by the praying mantis. When the wasp eggs hatch, it’s larvae starts to feed on the other eggs and makes it way out. Predation is an interaction in which one organism captures another and feeds on the captured organism. The organism that captures is the predator and the captured organism is called the prey. Predators have developed skills and weapons to capture their prey, an example of predation in the desert is when the snow leopard hunts down the Gobi bear using stealth and patience as their weapon. Allelopathy is when a toxin is release by plant to suppress another plants growth. Plants in the desert that suppress another plants growth is the Salvia leucophllya. The Salvia leucophllya is a type of aromatic sage where it releases volatile compounds which suppressed the growth of other plants that surrounds the Salvia leucophllya. Organisms form relationships with each other and help the ecosystem survive. Relationships can either are the way ecosystems survive, they help everything This is how the ecosystem survives and is preserved. Food webs consist of all the food chains which are located in the ecosystem. Each of the living organisms in the biome are apart of a food chain. Food chains create the cycle of energy and keep the nutrients flowing. Each link is called a trophic level. Trophic levels of an organism are the position in which a animal occupies. Animals that only eat plants are called herbivores or primary consumers. Animals that eat other animals are called carnivores or second consumers. Animals that eat the remaining of the food are called the decomposers. Abiotic Factors are parts of an ecosystem that are not alive. Some impacts may consist of temperature and rainfall. Temperature and rainfall are a major downfall towards the desert ecosystem as temperatures rise to around 122 degrees during the day and drop down to -40 degrees during the night whilst rainfall dropping on average once per year, providing only 7. 2 inches of rain. Temperatures in the desert are very severe and hard to adapt too. Although many animals live in the biome, it has created a very difficult but yet adaptable lifestyle. If the temperatures rose above 122 degrees, it can severely affect the organisms living in the ecosystem as animals would not be able to survive much more of the heat. This may cause problems for the organisms to potentially die. If these animals die, this could probably disrupt the food chain because many animals rely on the vegetation provided and if it all dies, many animals would lose their main source of food and will soon later go to the brink of extinction. However, if the temperatures dropped, the desert would be a cooler and suitable home for animals. Although, this can lead to many pros and cons. The pros towards a colder biome is that animals can roam around without finding shelter or dig burrows to rest. Deserts don’t have much to offer when it comes to shade, so providing a colder area will be a pro towards a better lifestyle for animals. A con however, is many animals have adapted towards the heat and some animals might find it hard to adapt too. A problem the Gobi desert faces is the during the winter; during the winter, the desert receives many sandstorms and snowstorms, with the temperatures below the average, this may be a constant thing which occurs. Rainfall is considered as an important abiotic factor as this is one of the main sources where organisms that dwell in the desert receive water. If there was an increase of rainfall, it would dramatically affect the deserts ecosystem as this may benefit a lot of the organisms living there. Many animals will be able to survive longer due to the fact there is water to share, plants will be nourished and be able to supply animals with the nutrition needed. More rainfall will be a major and resourceful abiotic factor in the desert because deserts receive 7. 2 inches of rain. Changes can effect the way many organisms live, with a little change the ecosystem can result in a sustainable or a perfect home. If the ecosystem were to be affected by an introduced species it would severely affected or there could be a positive outcome. If a species like a human was introduced into the desert and were found living in the desert, there are many possible outcomes that can occur. Many animals in the desert biome are endangered, so if humans used them as a source of food the population of the animal(s) will lower, causing them to go to the brink of extinction, causing a mass change in the food chain. The temperature in the desert biome is very hot and might be difficult to adapt too, water is a difficult resource to find because the biome doesn’t provide that much rainfall. Shelter is very difficult to find because the desert doesn’t provide any. Life will be hard to adapt to due to the fact that the biome wasn’t fit for a human. Although there can be a positive outcome towards the situation. Nevertheless, humans can also bring a positive outcome towards the desert as they would be able to nurture and protect animals from its predators or from potential threats. The adaption would be difficult but nevertheless adaptable. The Gobi desert is a biodiversity community that is home to many organisms where abiotic and biotic play a major role in maintaining balance in the ecosystem. Each organism plays an important role to create what the Gobi desert is today.

Desert and Animals free essay sample

An Ecosystem is a biodiversity community where biotic and abiotic elements inhabit the same environment. There are many types of ecosystems located throughout the world and one of which is known as the Gobi desert. The Gobi is a large desert region that scales from 500,000 square miles and spans across two countries (China and southern Mongolia) covering parts of northern and northwestern China. Like all deserts, the Gobi desert is a cold biome desert that consists of a vast array of animals and plants that have adapted to the harsh conditions. Abiotic factors of an organism are parts of the ecosystem that are not alive. These can be core elements, which the entire structure of the ecosystem depends on. Whatever life exists in an ecosystem must learn to adapt and survive the abiotic factors of the certain ecosystem. Abiotic factors within the desert environment include temperature, climate, soil, and rainfall. The abiotic features all help towards making up the desert. The temperature in the Gobi desert has been known to shift 60 degrees in a matter of hours. The weather can go down to minus -40 degrees during in the winter and as hot as 122 degrees during the summer. Although the desert only receives an average of 7.6 inches of rainfall per year, and northerly position on the globe, its not unheard-of to see frost or even snow atop the dunes occasionally. However, the Gobi receives most of its moisture during the winter. The Siberian Winter can cause problems in the Gobi desert, with high winds and low temperatures creating icy sandstorms or even snowstorms. High winds gather the snow from the steppes, distributing it over the dunes during the winter months. Because most of the desert is actually rock rather than sand, however, even this extra moisture has little effect on the regions ecosystem. These high winds are also the major cause of the temperature extremes common to the Gobi. Both cold and hot air are swept across the desert unhindered. The environment of the Gobi can be harsh and unforgiving. Biotic factors of an organism are parts of an ecosystem that are alive. These are living things that shape an ecosystem. Each biotic factor needs energy to do work and food for a proper growth. Although deserts receive around 7. 6 inches of rain per year, it is home to well over 2000 mammals consisting of snow leopards, Gobi bears, Jerboas, Camels, Wolves, Ox’s, Hawks and also humans and approximately over 400 species of plants. Each and everyone of these entities play a role in the survival of the desert. The biotic factors affect everything that happens in the desert, they determine the food webs, food chains, the producers and the consumers. The biotic features can bring beauty into the environment but also at the same time can be deadly and dangerous. In the desert there are many non-living (abiotic) and living (biotic) organisms that interact with one another. There are 5 main types of relationships which consist of mutualism/symbiosis, commensalism, parasitism, competition, and neutralism. Many organisms do not live on their own but interact with other organisms. Some of these interactions benefit both organisms whilst other interactions benefit one organism but harming the other. Mutualism or Symbiosis is when both species that cooperate with each other are benefited from their relationship. Symbiosis can occur in various ways, this all depends on the types of species and their ability to cooperate with the surrounding area. An example of Mutualism is when the Phainopepia bird feeds on the mistletoe berries and leaves the undigested seeds of the berries in the surroundings through their droppings. This way the mistletoe plant provides food to the Phainopepia whilst the Phainopepia helps the plant grow in there surroundings. Commensalism is when only one of the species is benefited from the interaction between the two and the other species is neither harmed nor in danger. An example of this would be when a cactus wren builds its nest in a cholla cactus. While this is beneficial for the birds as it helps keep its young ones safe from predators as well keeping the cacti species unharmed. Parasitism is when one of the two organisms involved in the interaction  benefits at the cost of the other. In other cases, the organism which benefits from the interaction is known as the ‘parasite’ whilst the one which has to bear the force of the interaction is known as the ‘host’. An example of parasitism in the desert is between the praying mantis and wasp. In their interaction, the wasp lays its eggs in the egg cases laid by the praying mantis. When the wasp eggs hatch, it’s larvae starts to feed on the other eggs and makes it way out. Predation is an interaction in which one organism captures another and feeds on the captured organism. The organism that captures is the predator and the captured organism is called the prey. Predators have developed skills and weapons to capture their prey, an example of predation in the desert is when the snow leopard hunts down the Gobi bear using stealth and patience as their weapon. Allelopathy is when a toxin is release by plant to suppress another plants growth. Plants in the desert that suppress another plants growth is the Salvia leucophllya. The Salvia leucophllya is a type of aromatic sage where it releases volatile compounds which suppressed the growth of other plants that surrounds the Salvia leucophllya. Organisms form relationships with each other and help the ecosystem survive. Relationships can either are the way ecosystems survive, they help everything This is how the ecosystem survives and is preserved. Food webs consist of all the food chains which are located in the ecosystem. Each of the living organisms in the biome are apart of a food chain. Food chains create the cycle of energy and keep the nutrients flowing. Each link is called a trophic level. Trophic levels of an organism are the position in which a animal occupies. Animals that only eat plants are called herbivores or primary consumers. Animals that eat other animals are called carnivores or second consumers. Animals that eat the remaining of the food are called the decomposers. Abiotic Factors are parts of an ecosystem that are not alive. Some impacts may consist of temperature and rainfall. Temperature and rainfall are a major downfall towards the desert ecosystem as temperatures rise to around 122 degrees during the day and drop down to -40 degrees during the night whilst rainfall dropping on average once per year, providing only 7. 2 inches of rain. Temperatures in the desert are very severe and hard to adapt too. Although many animals live in the biome, it has created a very difficult but yet adaptable lifestyle. If the temperatures rose above 122 degrees, it can severely affect the organisms living in the ecosystem as animals would not be able to survive much more of the heat. This may cause problems for the organisms to potentially die. If these animals die, this could probably disrupt the food chain because many animals rely on the vegetation provided and if it all dies, many animals would lose their main source of food and will soon later go to the brink of extinction. However, if the temperatures dropped, the desert would be a cooler and suitable home for animals. Although, this can lead to many pros and cons. The pros towards a colder biome is that animals can roam around without finding shelter or dig burrows to rest. Deserts don’t have much to offer when it comes to shade, so providing a colder area will be a pro towards a better lifestyle for animals. A con however, is many animals have adapted towards the heat and some animals might find it hard to adapt too. A problem the Gobi desert faces is the during the winter; during the winter, the desert receives many sandstorms and snowstorms, with the temperatures below the average, this may be a constant thing which occurs. Rainfall is considered as an important abiotic factor as this is one of the main sources where organisms that dwell in the desert receive water. If there was an increase of rainfall, it would dramatically affect the deserts ecosystem as this may benefit a lot of the organisms living there. Many animals will be able to survive longer due to the fact there is water to share, plants will be nourished and be able to supply animals with the nutrition needed. More rainfall will be a major and resourceful abiotic factor in the desert because deserts receive 7. 2 inches of rain. Changes can effect the way many organisms live, with a little change the ecosystem can result in a sustainable or a perfect home. If the ecosystem were to be affected by an introduced species it would severely affected or there could be a positive outcome. If a species like a human was introduced into the desert and were found living in the desert, there are many possible outcomes that can occur. Many animals in the desert biome are endangered, so if humans used them as a source of food the population of the animal(s) will lower, causing them to go to the brink of extinction, causing a mass change in the food chain. The temperature in the desert biome is very hot and might be difficult to adapt too, water is a difficult resource to find because the biome doesn’t provide that much rainfall. Shelter is very difficult to find because the desert doesn’t provide any. Life will be hard to adapt to due to the fact that the biome wasn’t fit for a human. Although there can be a positive outcome towards the situation. Nevertheless, humans can also bring a positive outcome towards the desert as they would be able to nurture and protect animals from its predators or from potential threats. The adaption would be difficult but nevertheless adaptable. The Gobi desert is a biodiversity community that is home to many organisms where abiotic and biotic play a major role in maintaining balance in the ecosystem. Each organism plays an important role to create what the Gobi desert is today.